I've just begun the newest part of my business interest...a blog about spotting trends in the real estate industry. I think it is one of the best parts of being in general brokerage...I am required to be aware of personal goals and desires shared by clients in order to be results-driven. Preferences, service requirements, communication styles, new technology and more.
Spotting trends and tapping into the buzz about a new focus is important...these are little morsels of info that generate new attitudes and expectations for consumers. Besides, it's cool to stay in touch with new stuff.